EcoTyre's new 2026 Annual Report is now online, with all figures referring to 2025: a total of 53,009,400 kg of ELTs were collected — around 7 million individual tyres — through 17,786 collection missions carried out across every Italian region.
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Of that total, over 51 million kg came from the national replacement network (tyre dealers and garages), a result that allowed EcoTyre to exceed its statutory annual target by 8.8%, collecting 3.7 million kg — roughly 1,250 collection missions — beyond the required volume.
To this must be added approximately 2 million kg collected from ACI vehicle dismantlers, through 462 operations across 16 Italian regions, and around 25,000 tyres abandoned in the environment and recovered through the PFU Zero project.
Current legislation requires every organisation responsible for collection to meet minimum targets in each of the 9 macro-areas into which the Italian regions are divided. EcoTyre exceeded that target in every area, with a particularly intense effort in Emilia-Romagna (+21.9% against target), Lombardy (+12.3%) and the area comprising Apulia, Basilicata and Calabria (+10.6%).
In 2025, 61.7% of pick-ups involved small tyre dealers handling no more than 300 tyres per collection. Serving this segment calls for flexible logistics and a tailored approach, often using smaller vehicles and routes optimised for city, rural and mountain roads.
Since 2011 the Consortium has sent 636,333,075 kg of ELTs for proper recovery, equivalent to around 85 million individual tyres. Laid end to end, these tyres would circle the Earth twice at the equator.
EcoTyre's commitment also takes the form of voluntary collection and awareness-raising initiatives through PFU Zero, the voluntary project with which EcoTyre has been working for thirteen years to eliminate end-of-life tyres illegally dumped in the environment, in partnership with Legambiente, Marevivo and Fare Verde among others. In 2025 the project carried out 38 extraordinary operations, recovering 196,810 kg of abandoned ELTs across 11 regions. The regions with the highest number of operations were Sicily (14), Calabria (9) and Apulia (6), confirming a geographical concentration in southern Italy, where illegal dumping has historically been more widespread. Operations were also carried out in central and northern Italy: Abruzzo, Campania, Lazio, Lombardy, Marche, Molise, Piedmont and Sardinia.
"Our collection system has once again proved to be thorough, covering every corner of Italy and guaranteeing an efficient service even in the most remote areas and to the smallest operators, in line with our commitment to leave no one behind and our dedication to maintaining high quality standards in ELT management nationwide," comments Enrico Ambrogio, President of EcoTyre. "We have also made a decisive contribution to building a sustainable and efficient new industrial supply chain that uses substantial quantities of used rubber instead of consuming virgin raw materials. Today it is possible to use 'Green Rubber' in a range of industrial applications, including tyres, seals, modified bitumen, membranes and hoses. It is a result that places us at the forefront of the sector and motivates us to keep going down this road and with the From Rubber to Rubber project."
From Rubber to Rubber
EcoTyre was the first organisation to set itself the ambitious goal of closing the loop on rubber circularity: making it possible to use rubber derived directly from ELTs in the production of tyres and other rubber goods such as hoses, seals, modified bitumen and more. Tecnogreen® is now the brand name for the high-quality devulcanised rubber produced by companies outside EcoTyre as part of the From Rubber to Rubber project.
This is no ordinary product: it is a secondary raw material with certified physical and mechanical properties, designed to replace virgin rubber in high value-added applications. Compared with conventional recycled rubbers, Tecnogreen® offers greater residual elasticity thanks to controlled devulcanisation, better compatibility with vulcanised compounds based on natural rubber and SBR, certified mechanical properties (resilience, elongation at break, elastic modulus) and full traceability of the source material. The advantages over virgin rubber are clear in environmental terms — a lower carbon footprint, less waste and energy savings in the production cycle — and are becoming significant in economic terms too, as natural rubber prices remain highly volatile due to climatic and geopolitical factors in producing countries.